Surmise why the multiplatform digital age has been beneficial for newspapers.

What will be an ideal response?


Answers vary.

Communication & Mass Media

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Public speaking is different from good conversation because it is less colorful

Indicate whether the statement is true or false

Communication & Mass Media

A brand sets up a Facebook page to promote itself. In the PESO model, which medium type is this?

a. paid media b. earned media c. shared media d. owned media

Communication & Mass Media

In Chapter 1, it is suggested that managers need several skills in varying degrees. Which of the following is not one of the skills?

a. technical b. conceptual c. human d. ethics e. marketing

Communication & Mass Media

Transmitting remote radio productions over Wi-Fi or IP requires a(n):

a. camcorder. b. codec. c. distribution amp. d. oscillator.

Communication & Mass Media