Melanie loves to get a tan and can lay in the sun for hours even when her skin begins to burn. Lately, she has been hearing about the risks of skin cancer and now she isn't so sure that getting a tan is a good idea. What is Melanie experiencing?
A. values erosion
B. cognitive dissonance
C. indirect persuasion
D. logical fallacy
Answer: B
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PR practitioners in the nonprofit sector are always concerned with voluntary and charitable giving efforts
Indicate whether the statement is true or false
Fixed socialization
A) affirms the personal characteristics and identity B) organization specifies a certain set of steps to be completed in order to advance C) no real cues for movement to the target role D) experienced member serves as a role model E) no role models are available to newcomer F) recruits are brought into the organization in relative isolation G) precise timetable H) deny and strip away certain personal characteristics of a newcomer I) putting a group of recruits through a common set of experiences together J) does not segregate the newcomer in any special way
Choose the INCORRECT statement
a. Straight-line amortization is typically used for first-run shows. b. Declining-value amortization assumes that each episode becomes less valuable each time it airs. c. Straight-line amortization places an equal value on every episode. d. Whatever amortization method is selected determines how much the station pays to the syndicator. e. Declining-value amortization is typically used for off-network programs and feature films.
Of all the kinds of speechmaking, ________ speaking is the most complex and the most challenging.
A. persuasive B. after-dinner C. commemorative D. informative E. ceremonial