Choose the INCORRECT statement
a. Straight-line amortization is typically used for first-run shows.
b. Declining-value amortization assumes that each episode becomes less valuable each time it airs.
c. Straight-line amortization places an equal value on every episode.
d. Whatever amortization method is selected determines how much the station pays to the syndicator.
e. Declining-value amortization is typically used for off-network programs and feature films.
d
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The general, nonspecific descriptions of actions called for in a public relations plan are known as ________
A) goals B) brainstorming C) strategies D) building consensus E) objectives
List at least two questions that you should ask about the appropriateness of your specific purpose for your audience
What will be an ideal response?
Responsible research means all of the following except:
a. not misinforming the audience b. becoming an expert in the topic c. only using reliable sources d. using sources that confirm what you already know
Uses and Gratifications theorists argue that activeness
A. is relative B. is not individually variable C. is relative and often varies by time of day and type of content D. relates only to latent-level effects