Acceptance of conventional or traditional values, willingness to obey an authority figure without question, and acting aggressively toward individuals or groups who are identified as a threat are all components of a personality trait called ________.
A. authoritativeness
B. aggressiveness
C. assertiveness
D. authoritarianism
Answer: D
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When does bottom-up processing start?
A. When environmental energy stimulates the receptors B. When an electrical signal is passed to the brain C. When motor neurons at the extremities are activated D. When the brain encodes information received by the receptors
Persons who seem unsympathetic to the plights of others but who are capable of intense feelings that originate in the collective unconscious are:
a. introverted intuiting types b. introverted feeling types c. extraverted feeling types d. extraverted sensing types
Pierre Flourens developed the method of experimental ablation
a. to stimulate the cerebral cortex. b. to demonstrate the reversibility of brain damage. c. and began the field of psychophysics. d. to study the functions of different parts of the brain. e. to replicate Broca's discovery.
Which of the following statements is FALSE regarding humorous appeals?
A) Ads built around humor appear to increase attention to the ad. B) The overall effectiveness of humor is generally increased when the humor relates to the product or brand in a meaningful way. C) Humorous ads are low risk because they tend to translate well across situations and cultures. D) Companies have been successful using humor that is only loosely tied to the product. E) Ads built around humor appear to increase liking of the ad.