Is it possible that public outcry can disable an organization’s ability to communicate? Explain.

What will be an ideal response?


Yes. In the case of the Cincinnati Zoo Harambe killing, after the event there was
such negative reaction from the public on the Zoo’s social media platforms, that the zoo
decided to temporarily suspend its Facebook and Twitter platforms, thus disabling two
important communication channels.

Communication & Mass Media

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Social judgment theory suggests that listeners will come to your speech with a latitude of acceptance, a latitude of rejection, or a latitude of noncommitment

Indicate whether the statement is true or false

Communication & Mass Media

Empathic Concern

What will be an ideal response?

Communication & Mass Media

One should not pass materials out before the speech, unless it is impossible to include in the visual aid.

a. true b. false

Communication & Mass Media

A(n) ____________________ is effective if you make the audience believe that something undesirable will happen if a change does not occur.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media