The dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes is referred to as

A. personal selling.
B. narrowcasting.
C. prospecting.
D. broadcasting.
E. relationship selling.


Answer: B

Business

You might also like to view...

In countries, like Japan and much of Europe, fewer differences between the amount of income reported to stockholders and that reported to the taxing authorities exist than in the U.S

a. True b. False Indicate whether the statement is true or false

Business

The execution style of an advertising message must

A. match the medium and the objectives. B. correspond with globally accepted norms. C. cover new creative ground to be effective. D. selectively pull retailers into the marketing channel. E. include a minimum of puffery and maximum media buy.

Business

When a firm uses the same brand for most or all of its products, such as Honey Baked Ham, it is using ____________________ branding.

Fill in the blank(s) with the appropriate word(s).

Business

Landlord tenant laws apply to cooperatives

Indicate whether the statement is true or false

Business