The dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes is referred to as
A. personal selling.
B. narrowcasting.
C. prospecting.
D. broadcasting.
E. relationship selling.
Answer: B
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a. True b. False Indicate whether the statement is true or false
The execution style of an advertising message must
A. match the medium and the objectives. B. correspond with globally accepted norms. C. cover new creative ground to be effective. D. selectively pull retailers into the marketing channel. E. include a minimum of puffery and maximum media buy.
When a firm uses the same brand for most or all of its products, such as Honey Baked Ham, it is using ____________________ branding.
Fill in the blank(s) with the appropriate word(s).
Landlord tenant laws apply to cooperatives
Indicate whether the statement is true or false