The execution style of an advertising message must
A. match the medium and the objectives.
B. correspond with globally accepted norms.
C. cover new creative ground to be effective.
D. selectively pull retailers into the marketing channel.
E. include a minimum of puffery and maximum media buy.
Answer: A
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Which of the following is a reason that marketing to Hispanics has proven to be a challenge?
A. Hispanics prefer imports to American-made products; they tend to be ethnocentric in their product preferences. B. The Hispanic subculture is diverse. C. Hispanics don't consider advertising a credible source of product information. D. Assimilation is valued and the Hispanic community finds cultural target marketing offensive. E. Hispanics communities are spread across the entire country and therefore difficult to target.
Roubov Inc. is a chain of American department stores that sells clothing, furniture, home appliances, and toys.It buys its goods in large quantities directly from a manufacturer. Based on this information, Roubov Inc. most likely makes use of a(n) _____
a. retailer channel b. wholesaler channel c. agent channel d. directchannel
Early research on followership resulted in a series of ______ which form the building blocks for additional theory building.
A. case studies B. typologies C. autobiographies D. psychometric instruments
Stock dividends are distributed to stockholders in proportion to the number of shares that stockholders already own
Indicate whether the statement is true or false