The telegraph was the first invention to take advantage of ______, a distinguishing factor between traditional and social media.

a. two-way communication
b. paper messages
c. the telephone
d. real time communication


d. real time communication

Communication & Mass Media

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The producers of a new TV series approached a famous footwear design company in hopes of filmingpart of an episodein the company's showroom

Thecompany'sPRrepresentative negotiated the terms and conditions with the producers, and the company allowed the filming of the episode in its showroom. What is the benefit of showing the products of the company on the TV show, and why? a. It is a good vehicle to promote the products; it generates publicity. b. Views and opinions are told directly to the public; the public decides its choice. c. It is relevant to the show; each product plays a part in the storyline and generates public interest. d. The actors in the show use the products in their daily lives; the need for an advertisement becomes redundant.

Communication & Mass Media

The bidirectionality hypothesis concerns which of the following?

a. A promise of a future vacation b. A planned holiday activity c. A parent choosing what night is “movie night” and the child choosing the movie to see d. A phone call

Communication & Mass Media

Which of the following leadership theories relies on a leader's personal energy, persuasiveness, and integrity means of inspiring group members, embracing change, and achieving vision-based goals?

a) Servant leadership b) Charismatic leadership c) Transformational leadership d) Functional leadership e) Mindful leadership

Communication & Mass Media

Which of the following statements is true about a counseling interview?

A. It excludes common personal problems concerning work or academic performance, finances, and relationships. B. It is conducted to assist another party gain insights into and ways of coping with a personal problem. C. It is among the least sensitive of interviews because it occurs even when another party feels capable of handling a problem. D. It requires an interviewer to resolve a problem rather than assuming it to be an interviewee's task.

Communication & Mass Media