Bettie's Boutique recently instituted a new policy for returns that states, "Happy returns. Any item, anywhere, anytime. It's that easy." Bettie's Boutique's return policy is an example of a(n):
A. Past experience influencer
B. Explicit service promise
C. Implicit service promise
D. Word-of-mouth communication
E. Marketing testimonial
Answer: B
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Indicate whether the statement is true or false
In addition to being an analysis expert, a marketing researcher must be an excellent communicator of the findings of the survey
Indicate whether the statement is true or false
Maxine lost her job as an electrical engineer with a large company which had provided health insurance benefits for Maxine and her family. She now:
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