Which of the following is true of magazine economics today?
a. circulation of most magazines is up
b. the number of magazines being published is decreasing
c. advertising rates are down
d. smaller special interest audiences are not appealing to advertisers
ANSWER: b
You might also like to view...
According to a 2000 PRSA/IABC survey, the most important ingredient in job satisfaction was ________
A) making a good income B) earning the respect and recognition of others C) creative opportunity D) personal satisfaction from a job well done E) career advancement
A group whose values have come into contact with the values of your organization, but which has not realized it is known as ________
A) a primary public B) an intervening public C) a latent public D) an aware public E) a secondary public
Compare the kinetic richness within the staged choreography of dance sequences and action scenes
Please provide the best answer for the statement.
Which of the following is not an element of media literacy?
A. possessing the skill to disconnect from the media's messages B. possessing strategies for analyzing and discussing media messages C. possessing an understanding of the process of mass communication D. possessing an awareness of media's impact