When a bond's price falls, its yield to maturity ________ and its current yield ________
A) falls; falls
B) rises; rises
C) falls; rises
D) rises; falls
B
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The purpose of closing entries is to
A) update a periodic inventory account for credit sales. B) update the retained earnings account on a daily basis. C) apportion prepaid expenses and unearned revenues to bring the accounts up to date. D) reduce all temporary accounts to zero.
Ruiz has recently been promoted to management position in customer service for an online retailer. His boss informed him that he is free to decide how to handle all customer complaints, within the limits of corporate policy, and that he does not have tell his boss how he handles each customer. In this situation, Ruiz has ______.
a. authority to inform b. authority to recommend c. authority to report d. full authority
Mass media are not the only vehicles a firm can use to get a message to a potential customer. By what other means can marketers effectively reach out to large numbers of consumers?
A) employing subliminal advertising techniques B) socializing with consumers C) using non-media connectors D) conducting public opinion polls E) placing advertisements in local penny-savers
Which of the following is an example of a vertical restraint of trade?
A) group boycott B) price fixing C) resale price maintenance D) division of markets