This advertising giant invented the unique selling proposition:
a) Mary Wells Lawrence; b) Rosser Reeves; c) Lee Clow; d) J. Walter Thompson; e) Sylvester Weaver
b
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The ______ theory of listening suggests thatwhen a listener's capacity is reached, then it'sharder to concentrate and remember what we hear
a. working memory b. attention deficit c. information barrier d. information prejudice
When choosing __________, the sender of a message takes into account the potential bystander, the physical characteristics of the setting, and the formality of the situation
a. the time and duration of a message b. what to say c. the appropriate setting d. the right office furniture
Groups of employees who meet on a regular basis during work time to improve quality control and job methods are
a. think tanks. b. quality circles. c. self ?managed teams. d. power groups.
The attribution that explains actions as resulting from a global pattern or a specific instance is known as
A) locus. B) stability. C) scope. D) responsibility. E) None of these answers are correct.