This advertising giant invented the unique selling proposition:

a) Mary Wells Lawrence; b) Rosser Reeves; c) Lee Clow; d) J. Walter Thompson; e) Sylvester Weaver


b

Communication & Mass Media

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The ______ theory of listening suggests thatwhen a listener's capacity is reached, then it'sharder to concentrate and remember what we hear

a. working memory b. attention deficit c. information barrier d. information prejudice

Communication & Mass Media

When choosing __________, the sender of a message takes into account the potential bystander, the physical characteristics of the setting, and the formality of the situation

a. the time and duration of a message b. what to say c. the appropriate setting d. the right office furniture

Communication & Mass Media

Groups of employees who meet on a regular basis during work time to improve quality control and job methods are

a. think tanks. b. quality circles. c. self ?managed teams. d. power groups.

Communication & Mass Media

The attribution that explains actions as resulting from a global pattern or a specific instance is known as

A) locus. B) stability. C) scope. D) responsibility. E) None of these answers are correct.

Communication & Mass Media