Define literacy.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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When evaluating Internet resources, which criteria evaluates whether or not a Web site's language and graphics reflect and respect differences in gender, ethnicity, race, and sexual orientation?

a. accountability b. usability c. diversity d. objectivity

Communication & Mass Media

Gerald Salancik and Jeffrey Pfeffer are responsible for the Needs Hierarchy theory of motivation

Indicate whether this statement is true or false.

Communication & Mass Media

Explain the three-part model developed by Stephen Toulmin.

What will be an ideal response?

Communication & Mass Media

The early model of mass communication suggestion that a mass communicator need only "shoot" messages at an audience and that those messages would produce preplanned and almost universal effects is known as the:

a) Theory of universal effects b) Stimulus-response model c) Hypodermic needle model d) Universal and preplanned model of communication

Communication & Mass Media