In a short essay, using Rob Cesternino as an example, explain how being successful on a short-head media program and a long-tail program differ.
What will be an ideal response?
In a short-head program like Survivor, a performer can rely on the work of a major network and production company to promote the program and the characters involved. The network and production company are also responsible for selling the advertising that supports the program. With a long-tail program like Rob Has a Podcast, Cesternino has to produce the program, interact with his audience directly, and convince audience members that they want to financially support the production of his podcast and website.
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A graph that uses images to symbolize the data on the graph is known as a
a. chart. b. bar graph. c. line graph. d. picture graph.
Scholars contend that campaign staff attempt to do the following things to accomplish and maintain a consistent image, EXCEPT: a. Blur the distinction between news and commercials to increase thecredibility of the commercial's message
b. Control news coverage by controlling media access and setting the mediaagenda. c. Creating pseudo-events that are not newsworthy. d. Insulate the candidate from attack.
How did the term “Op-Ed” originate?
a. A writer named Ed became famous for his hilarious opinion column in the New York Times. b. The New York Times ran a page of opinion articles opposite the editorial page. c. It was coined by political columnist Jack Anderson. d. The Washington Post abbreviated “opinion editorial” to use as a 1-column headline.
Which view of organizational culture makes more sense to you: Deal and Kennedy’s four cultures or Schein’s three-level model? In your essay, make sure to explain either: (1) Deal and Kennedy’s four cultures and give an example for each or (2) Schein’s three levels and give an example for each. Your response should also provide a clear and compelling reason for why you think one theory is superior to the other.
What will be an ideal response?