Researching what customers believe and know about a company or product will assist public relations professionals develop corporate social responsibility messages that are communicated in a ______ voice.

a. genuine
b. practical
c. social
d. platonic


a. genuine

Communication & Mass Media

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Narrative probability is concerned with the ______ of a narrative.

a. coherence b. truthfulness c. fidelity d. characteristics

Communication & Mass Media

Explain the three techniques that can help a speaker deliver an effective how-to demonstration. Provide an example for each technique.

What will be an ideal response?

Communication & Mass Media

“Yellow journalism” was the term given to William Randolph Hearst’s sensationalist style, which is credited with _______________

a) pushing the United States into World War I over the sinking of the Lusitania b) inciting a public outcry over the slaughter of American citizens at the Alamo c) publishing the first real comic strip, called “The Yellow Kid” d) pushing the United States into war with Spain over the explosion of the battleship Maine

Communication & Mass Media

___________ listening is demonstrated by trying to see the world as the speaker sees it, and to feel what the speaker feels

Fill in the blank(s) with correct word.

Communication & Mass Media