Identify and explain two methods for creating memorable conclusions. Provide a hypothetical example of each with the topic "donating money to charity."
What will be an ideal response?
Answer: Answers will vary but may include:
Refer to the introduction: At the beginning of this speech, I told you about my homeless veteran friend, Tom. Well, I should say, my formerly homeless veteran friend, Tom. Thanks to charitable donations, Tom was able to gain the right kinds of employable skills. Today, not only is Tom employed in a Fortune 500 company, but he owns his own home.
Issue an inspirational appeal: Anyone can become homeless for a variety of reasons. But thanks to donations, homelessness doesn’t have to be a permanent situation.
Issue a challenge: Don’t let these poor people suffer a moment longer. Show them they’re loved. Show them you care! Donate and help them find their way to a better life!
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Gonzalo, the PR manager at his firm, is asked by the CEO to deliver a presentation on an upcoming publicity campaign. For the presentation, Gonzalo wishes to use certain tools to reinforce his points in a visual manner
What step should Gonzalo take, and why is it beneficial? a. Gonzalo should use presentation aids; audiences think speakers who usesuch itemsare more credible. b. Gonzalo should use lavalieres; audiences can understand a speaker's points better because they can hear the speech more clearly. c. Gonzalo should use references; audiences can identify the sources from which the speaker gathered the information. d. Gonzalo should use samples; audiences can appreciate the actuality of a speaker's points.
If you do an incomplete audience analysis, which of the following might result?
A) a bored audience B) a disbelieving audience C) an angry audience D) all of the above
What is the best way to summarize the central message of a speech?
A. review the main points B. bring in a new, clincher argument C. restate the thesis and main points D. simply restate the thesis
Permission marketing techniques _______________
a. request consumer authorization to receiving emails b. strives to broaden consumers’ social horizons c. was developed by Procter & Gamble d. uses television as its medium of choice