A commitment to maintaining one's stance on some issue shows good ethos; one is deeply committed to that opinion
Indicate whether the statement is true or false.
Answer: False
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Disclosure and substantiation are ______.
a. elements the Supreme Court used to define commercial speech b. fraudulent or misleading claims made by advertisers c. tools used by the Federal Trade Commission to correct potentially misleading advertising d. required elements of alcohol and tobacco labeling
One of the guidelines given for guarding against plagiarism in speeches is to
a. paraphrase rather than using direct quotations. b. acknowledge any ideas or words that are not your own. c. cite sources even for common knowledge and readily available information. d. rely on the fair use standard to borrow whatever material you want.
Allocating the cost of a syndicated program against the station budget, putting more value on the first plays of the episodes is
a. cash license. b. barter. c. declining value amortization. d. straight line amortization.
Horace Newcomb, an early critic of Cultivation Theory, believed that Gerbner failed to move his work out of the laboratory into real-world venues.
Answer the following statement true (T) or false (F)