________ are used in the execution of ads that involve creating a central character that can deliver the advertising message and with whom the product or service can be identified.
A. Demonstrations
B. Personality symbols
C. Testimonials
D. Fantasies
E. Slices-of-life situations
Answer: B
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To determine whether the offeror has created a present intent to contract, courts consider:
A. the status of the person who has made the offer. B. how the offer was made. C. the intent of the parties subjectively. D. whether the offeror has communicated it to the offeree.
Which of the following circumstances are best suited for the use of personal selling?
A) when the products used are simple and easy-to-use B) when there is minimal risk involved in buying or using the products C) when the market has fewer and larger sellers D) when the products being marketed are inexpensive and easily available E) when prospective customers are spread across a wide geographic area
Which of the following statement present an example of a general control for a computerized system?
A. Creating hash totals from social security number for the weekly payroll. B. Limiting entry of sales transactions to only valid credit customers. C. Restricting access to the computer center by use of biometric devices. D. Restricting entry of accounts payable transactions to only authorized users.
Discuss several of the challenges marketers are likely to face when implementing marketing accountability practices
What will be an ideal response?