Effective audience analysis requires an understanding of audience ________, which means an

examination of listeners' perceptions and their tendencies toward selective exposure and attention.

Fill in the blanks with correct word


psychology

Communication & Mass Media

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Seven people were brought together to help design a new academic building on your campus

Among the people were faculty, maintenance workers, students, audio-visual technicians, computer technicians, and even a representative from the union catering service. Because of the diversity in their backgrounds, the people were highly interdependent on one another. The objective of the people was to design a building that would meet several needs for the campus. This collection of people exhibits characteristics of a A) social group. B) team. C) focus team. D) focus group. E) group.

Communication & Mass Media

What is the difference between a hard sell and a soft sell in advertising?

What will be an ideal response?

Communication & Mass Media

The small group format in which the members are "experts," the discussion is informal, and the audience may freely interject comments or questions is called a __________

a) roundtable b) panel c) symposium d) symposium-forum

Communication & Mass Media

Pre-interactional expectations refer to a person's ability to carry out the interaction itself.

Answer the following statement true (T) or false (F)

Communication & Mass Media