Return on investment (ROI) can be calculated by multiplying margin times turnover
Indicate whether the statement is true or false
True
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In the context of market planning, it is advisable to view the potential market as a homogeneous market irrespective of the different needs and demands of the smaller niche markets
Indicate whether the statement is true or false
Which of the following is most difficult to determine at the end of a workshop?
a. whether participants feel like they are better equipped to make ethical decisions b. participants’ evaluation of the facilitator’s skill c. participants’ workshop knowledge retention d. improvement in participants’ ethical skill level
Biden Department Store has four departments: men's, women's, children's, and electronics. The following information is provided:
The company's accountant needs to allocate the store's annual rent of $160,000.Required:1) Compute the allocation rate that should be used to allocate the rent cost to the four departments.2) Compute the amount of rent that should be allocated to each of the four departments.3) Currently, the managers are paid a bonus based on sales. As you can see from the above table, the women's department manager will receive the largest bonus. Do you believe this bonus plan is fair to all four department managers? Why or why not?
What will be an ideal response?
Reasons for conducting exploratory research include ________.
A. discovering differences across demographic characteristics B. discovering the cause and effect between variables C. answering the research question D. assessing competitors' actions in the marketplace E. identifying characteristics of the target market