Business writing should be purposeful. In this context purposeful can best be defined as
A) presenting ideas clearly and concisely
B) concentrating on the receiver's perspective instead of your own.
C) solving problems and conveying information.
D) getting your audience to believe and accept your message.
C
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Answer the following statements true (T) or false (F)
1. A smoker who claims that the habit is not as dangerous as antismoking messages suggest, saying "My grandmother smokes and she's in her 80s," is attempting to reduce cognitive dissonance. 2. Gina was pregnant with her first child, and she ordered a beer at lunch. She drank it despite reading the label that said consumption of alcohol during pregnancy has been linked to birth defects. Her actions are likely to cause cognitive dissonance in the other patrons in the restaurant. 3. Causal attribution is the process of interpreting and understanding one's environment. 4. The first step of the perception process is selective attention.
Packaging includes all the activities of designing and producing the container for a product. This includes up to three levels of material: primary package, secondary package, and ________ package
A) retailer B) design C) shipping D) consumer E) supplier
Which of the following is an advantage of personal interviews?
A) It is a relatively inexpensive method of gathering information. B) The possibility of interviewer bias is minimized. C) Participants can choose to respond at their own convenience. D) It facilitates anonymous responses. E) Interviewers can record additional observation about the respondent such as body language.
To improve readability in a website, which of the following would be most effective?
A) Vague headings B) Lists C) Pictures D) Links to other content E) Large fonts and type size