Answer the following statement(s) true (T) or false (F)
1. Edward L. Bernays pioneered the use of behavioral psychology in PR campaigns intended to shape public opinion.
2. The first and most important Page Principle is “a company’s true character is expressed by its people.”
3. The 4 Minute Men group conveyed information to the public about government efforts during World War II.
4. Chester Burger was an early pioneer in using television for PR purposes.
5. In the 1980s, Inez Kaiser, a former schoolteacher, became the first African-American woman to open a PR firm.
1. TRUE
2. FALSE
3. FALSE
4. TRUE
5. TRUE
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If your vocal pitch is too high, there is not much you can do about it, short of a surgical
procedure. Indicate whether the statement is true or false
A food commercial that comes on during the dinner hour is attempting to make use of a motive need to influence your behavior
Indicate whether the statement is true or false
Which is the most important part of a speech?
A) introduction B) body C) conclusion D) supporting materials