Which of the following are sources of innovation?
a. unexpected occurrences and incongruities
b. duplication and processes
c. synthesis and technology
d. industry changes and extension
ANSWER: a
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Cimarron Company cash count at the end of the day is reported as $2,459, while the cash register tape reports $2,315 . The amount of the change fund is $150 . To record revenue earned for the day, Cimarron Company would record a
a. debit to Cash, $2,459 . c. credit to Cash Short and Over, $6. b. debit to Cash Short and Over, $6. c. credit to Income from Services, $2,459. d. complete the work sheet.
When research shows that Burberry and Ferragamo are perceived as the most similar by consumers while Coach and Dior are the farthest apart, researchers can interpret the results to show which brands are in direct competition
Indicate whether the statement is true or false
Which theorist is associated with Justice as Fairness theory?
A. Immanuel Kant B. John Rawls C. Jeremy Bentham D. John Stuart Mill
Marketing research is different from everyday observation in that it is
a. planned b. based on prior experience c. done with care and thought d. expensive e. quantitative