Experience with online ethics training indicates it has almost no impact; such training must be personal
a. True
b. False
Indicate whether the statement is true or false
False
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The availability of Big Data allows the decision maker to use the RFM approach successfully by:
a. Incorporating other metrics such as response rate. b. Creating iso-profit lines. c. Relating RFM with the concept of customer lifetime value. d. All of the above ? Chapter 10
The Pharmaceutical Research and Manufacturers of America sets guidelines for its member firms to follow regarding the use of unethical practices. Thus, it is engaging in
A. legislation. B. lobbying. C. self-regulation. D. environmental scanning. E. trade restraint.
Qualitative forecasting methods are used when:
a. historical data on the variable being forecast are available. b. information on past values of the variable being measured is quantifiable. c. historical data on the variable being forecast are either unavailable or are not applicable. d. it is reasonable to assume that past is prologue.
A person, place, object, event, or concept about which the organization wishes to maintain data is called a(n):
A) relationship. B) object. C) attribute. D) entity.