The availability of Big Data allows the decision maker to use the RFM approach successfully by:
a. Incorporating other metrics such as response rate.
b. Creating iso-profit lines.
c. Relating RFM with the concept of customer lifetime value.
d. All of the above
?
Chapter 10
D
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?Which of the following statements is true?
A. Stockholders benefit when ?the price of the stocks they hold rises and lose when the price of the stocks they hold falls. B. ?Stockholders benefit when ?the price of the stocks they hold falls and lose when the price of the stocks they hold rises. C. ?Stockholders have the right to participate in the decision making of a company but are not entitled to dividend payments. D. ?Stockholders are entitled to dividend payments but do not have the right to participate in the decision making of a company.
Briefly explain in what way subliminal advertising may be effective
What will be an ideal response?
International operations require us to rethink ______ major function(s) in HRM.
A. most B. few C. every D. one
When a company follows a customer-centric philosophy with a high degree of customer orientation, it is likely to ________.
A. keep everyone up-to-date on the progress of relevant legislation B. align system capability externally so that the organization can respond with competitively similar goods and services C. produce products solely for the loyal customers from higher socio-economic status D. generate an understanding of the marketplace and disseminate that knowledge to everyone in the firm E. place customers at the top of the organizational chart