?The three basic forms that a product can take are
A. ?markets, products, and images.
B. ?goods, ideas, and intangibles.
C. ?brands, services, and tangibles.
D. ?services, ideas, and goods.
E. ?ideas, services, and things.
Answer: D
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The aim of the ______ strategy is to maintain a constant production rate.
A. level B. product C. chase D. mixed
Andrew Industries purchased $159,000 of raw materials on account during the month of March. The beginning Raw Materials Inventory balance was $20,800, and the materials used to complete jobs during the month were $135,600 of direct materials and $12,400 of indirect materials. What is the ending Raw Materials Inventory balance for March?
A. $31,800. B. $23,400. C. $44,200. D. $8400. E. $9800.
________ is a method of measuring samples of lots or batches of product against predetermined standards
Fill in the blanks with correct word
A marketing manager wants to measure the market situation to assure that the firm's marketing strategy is evolving in response to changes in both the external market environment and in the behavior of customers and competitors. Which of the following marketing metrics would be the LEAST likely to help the marketing manager in this task?
A. market share B. cluster analysis C. customer sentiment analysis D. sales forecasting E. marginal analysis