Why is it important for marketers to recognize the stages that a consumer goes through in making a purchase decision?
What will be an ideal response?
It is important for marketers to understand the buying behavior of consumers for several reasons. First, customers' overall opinions and attitudes toward a firm's products have a great impact on the firm's success. Second, the marketing concept stresses that a firm should create a marketing mix that meets customers' needs. To find out what satisfies consumers, marketers must examine the main influences on what, where, when, and how they buy. Third, by gaining a deeper understanding of the factors that affect buying behavior, marketers are better positioned to predict how consumers will respond to marketing strategies.
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Which one of the following is not one of the systematic maladies or “illnesses” to which teams are especially vulnerable?
a. groupthink b. free-riding c. social loafing d. virtual communication breakdown
All trusts are deemed irrevocable at the time of creation
Indicate whether the statement is true or false
Western Cleaning Supplies entered into an oral agreement to sell 300 ostrich feather dusters to America's Best Hotels, Inc Western delivered 200 of the dusters on January 15 . On February 1, America's Best notified Western that it would not honor the agreement. Which statement is correct?
a. The contract is void since it was oral. b. The contract is enforceable for 200 dusters. c. The contract is enforceable for the 300 dusters. d. The contract is preventative.
Entitlement theory says that everyone has rights but it is up to the government to protect those rights
Indicate whether the statement is true or false