Public relations professional Lisa Eggerton of RSCG Magnet says, "Research gives a context in which to talk about a product." What does this quote mean?
A) Research findings can be used to substantiate hunches about a product.
B) In the minds of consumers, research adds credibility to a product.
C) Armed with research findings, a company can claim whatever it wants.
D) Both A and B.
E) None of the above.
Answer: D
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Informative strategies ask listeners to __________.
A. change their understanding of a subject B. believe what the speaker believes about a topic C. take some action on an issue D. tell others what they have learned about a subject
From a communication perspective, ethical issues surface
A. when a receiver fails to properly interpret a message B. only when a politician argues for her or his position C. when physical noise interferes with the transmission of a message D. whenever messages potentially influence people
Wisdom, freedom, and security are all examples of
A. inferences. B. attitudes. C. beliefs. D. values.
Which of the following is true about building coalitions?
A. In the process, people may find that their own identities have become injured. B. It is generally quite easy once people sit down and talk to each other. C. It is impossible to accomplish because people need to preserve their own cultural identities. D. It will not happen until people start to share secrets about their past.