Informative strategies ask listeners to __________.

A. change their understanding of a subject
B. believe what the speaker believes about a topic
C. take some action on an issue
D. tell others what they have learned about a subject


Answer: A

Communication & Mass Media

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During the campaign, one candidate called into question the other candidate's

patriotism, noting, "Obviously, he cares little about our country because he has frequently vacationed in Europe rather than here in the good old U.S.A". How should we evaluate this speaker's use of emotional appeal? A) highly ethical, because he raised an appropriate issue and exposed the other candidate's behavior B) ethically questionable, due to his lack of evidence and reasoning regarding the candidate's actual love of country C) ethically sound, because he provides a concrete instance of how the candidate failed to show love of country when he had the choice D) ethically sound, since it reveals how one candidate understands what it means to be patriotic and how the other candidate does not

Communication & Mass Media

All of the following is true about identity EXCEPT, identity

a. exists at both the individual and societal level. b. is both fixed and dynamic. c. is consistent regardless of context. d. is created through interaction.

Communication & Mass Media

One of the principles of verbal messages is that message meanings are in __________

Indicate whether the statement is true or false.

Communication & Mass Media

John is the supervisor of the KDD Company. Not only does he believe himself to be on the same level as the rest of the group, but also feels connected with them. We can say John uses a benevolent approach

Indicate whether the statement is true or false.

Communication & Mass Media