A copywriter should choose the appeal, the benefits, and the proper words to develop _________ in audiences

A company realized that its employees were misinformed about a certain issue in the organization. The management asked the HR manager to address the employees and clarify the misconception

In order to clarify the employees' thinking and persuade them to accept the new thoughts, which type of persuasive presentation should the HR manager follow? a) Refutatio b) Call to action c) Promote change d) Reinforcement

Graham looks directly at Pam when he would like to take a turn speaking

Which function of eye behavior is Graham conveying? a. controlling and regulating interactions b. defining relationships c. deintensification d. describing and labeling others e. expressing emotions

One of the most widely used metric tools for quantifying social media activity is ______.

a. Audience Metrics b. Reach Predictor c. Social Insights d. Google Analytics

Words, phrases, or sentences that show a relationship between, or bridge, two ideas are _______.

a. main points b. supporting material c. section breaks d. transitions