What are the three types of mailing lists used in direct marketing?
What will be an ideal response?
Direct-mail advertisers use three types of lists: house, mail-response, and compiled.
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The VP of finance usually has the ______________________________ and the ______________________________ directly reporting to him (her)
Fill in the blank(s) with correct word
Which of the following statements is true of marketing channels?
A) A direct marketing channel removes a business from the end-user customer. B) A direct marketing channel offers higher margins than an indirect channel, but the company must bear the cost of marketing expenses. C) Customers who make small purchases are usually profitably served with a direct channel system. D) An indirect marketing channel is often expensive, so it limits the number of customers a business can profitably reach. E) Original equipment manufacturers (OEMs) are part of a direct marketing channel system.
At the beginning of 2019, Patriots Company has the following account balances:
Accounts Receivable $40,000 (Debit) Allowance for Bad Debts $7000 (Credit) Bad Debts Expense $0 During the year, credit sales amounted to $810,000. Cash collected on credit sales amounted to $790,000, and $17,000 has been written off. At the end of the year, the company adjusted for bad debts expense using the percent-of-sales method and applied a rate, based on past history, of 2.5%. The amount of bad debts expense for 2019 is ________. A) $20,250 B) $41,000 C) $17,000 D) $10,250
Our team feels a sense of unity and relatedness that helps us identify with the greater value of our organization because our leader’s use of which characteristic of a servant leader?
A. stewardship B. building community C. commitment to the growth of people D. awareness