Why might a researcher decide to use causal research rather than descriptive research?
What will be an ideal response?
Descriptive research techniques provide valuable information about what is happening in the marketplace but do not address why something may or may not be happening. Causal research attempts to understand why something is happening. Marketers use causal research techniques when they want to know if a change in something is responsible for a change in something else.
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To build a successful organization culture the entrepreneur:
A. should focus and not try out different things. B. must create a workplace where communication from the top down is encouraged. C. needs to remember that it is easier to change a person's attitude than it is to change the person's behavior. D. should spend extra time in the hiring process.
Describe the three benefits that strong brands provide to consumers
What will be an ideal response?
If you are using a general idea or definition to make a specific case, you are using what method of reasoning?
a. deductive b. inductive c. emotive d. logical
Balancing life and work can be achieved by:
a. eliminating unnecessary activities. b. All of the answers are correct. c. letting others help. d. determining what really matters to you.