How has the use of supply channel management resulted in a radical reformulation of traditional marketing, production, and distribution functions?
What will be an ideal response?
The use of supply chain management has resulted in a customer-driven view of traditional marketing, production, and distribution functions. It has reversed the flow of demand from a "push" to a "pull." Through the channel partnering of suppliers, manufacturers, wholesalers, and retailers along the whole supply chain who work together toward the common goal of creating customer value, supply chain management allows companies to respond with the unique product configuration and mix of services demanded by the customers. Thus, supply chain management communicates customer demands from the point of sale all the way to the supplier. In addition, supply chain management engineers the timely and cost-effective flow of goods through the entire supply pipeline.
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Scenario 9.1 Use the following to answer the questions. The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website. They know how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but it also connects you with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links, of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating
through the electronic marketing of Disney. Refer to Scenario 9.1. Through the Disney website, consumers can access in-depth information about Disney products, movies, theme parks, the corporation, and anything else related to Disney. This is an example of one of the characteristics that distinguishes online media from traditional marketing, namely A. addressability. B. interactivity. C. accessibility. D. connectivity. E. control.
Trusted Wholesalers is a company that purchases products produced in Mexico and sells them to companies based in the United States and Canada. Management at Trusted Wholesalers would most likely be interested in becoming experts in the agreements made by ________.
A. SAARC B. COMESA C. NAFTA D. MERCOSUR E. the EU
Alloy Corp is considering the acquisition of a new processing line. The processor can be purchased
for $3,750,000; it will have a 10-year useful life. It will cost $165,000 to ship and $85,250 to install the processor. A recently completed feasibility study that was performed at a cost of $65,000 indicated that the processor would produce a positive NPV. The processor will be depreciated using the straight-line method to zero expected salvage value. Studies have shown that employee-training expenses will be $125,000. What will be the annual depreciation expense of the processing line for capital budgeting purposes? A) $419,025 B) $390,000 C) $375,000 D) $400,025
A ________ is an individual or organization who seeks out opportunities to improve society by using practical, innovative, and sustainable approaches.
A. delator B. social entrepreneur C. philanthropist D. whistle-blower