Scenario 9.1 Use the following to answer the questions. The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website. They know how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but it also connects you with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links, of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating
through the electronic marketing of Disney. Refer to Scenario 9.1. Through the Disney website, consumers can access in-depth information about Disney products, movies, theme parks, the corporation, and anything else related to Disney. This is an example of one of the characteristics that distinguishes online media from traditional marketing, namely
A. addressability.
B. interactivity.
C. accessibility.
D. connectivity.
E. control.
Answer: C
You might also like to view...
Kayla is able to go into work at different times of the day and leave when she wants. Her employer is okay with this as long as she completes a number of required hours each week. Kayla is working what type of nontraditional work schedule?
A. flextime B. compressed workweek C. job sharing D. telecommuting
Positive approaches that help when interacting with customers are referred to as
A. softening techniques. B. soft skills. C. service recovery. D. none of the above.
The term "SONET" corresponds to:
A. special operations networking environment testing B. synchronous optical networking environment testing C. synchronous optical network D. synchronous operational networking
Krier Corporation uses a predetermined overhead rate that was based on estimated total fixed manufacturing overhead of $738,000 and 30,000 direct labor-hours for the period. The company incurred actual total fixed manufacturing overhead of $792,000 and 31,500 total direct labor-hours during the period.The amount of manufacturing overhead that would have been applied to all jobs during the period is closest to: (Round your intermediate calculations to 2 decimal places.)
A. $54,000 B. $738,000 C. $774,900 D. $831,600