A ________ is a grant by the federal government upon the inventor of an invention for the exclusive right to use, sell, or license the invention for a limited amount of time
A) copyright
B) patent
C) trade secret
D) trademark
B
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When presenting to high-ranking executives, ________ will consume most of the presentation time
A) explaining your credentials B) convincing them of the value of your presentation C) the question and answer period D) explaining the cost of the idea E) reading and understanding the nonverbal signals being transmitted
Four levels of need awareness have been identified-conscious, preconscious, post-conscious, and unconscious.
Answer the following statement true (T) or false (F)
Answer the following statements true (T) or false (F)
1. The Juran Trilogy was published by Joseph Juran in 1986 after almost fifty years of research. 2. Quality planning, monitoring, and management are the three processes included in the Juran Trilogy. 3. The Juran Trilogy reminds us that knowing the needs, wants, expectations, capabilities, and behaviors of targeted guests are the starting point of a delivery system. 4. Service standards should be established at the end of the planning process.
Sellers should know that the less elastic the demand for their product, the more advantageous it is for them to ________
A) drop the price B) raise the price C) maintain the price D) discontinue the item E) bundle the item with another product