Sugging:
A) occurs when a "researcher" gains a respondent's cooperation to participate in a research study and then uses the opportunity to attempt to sell the respondent a good or service
B) refers to selling under the guide of a survey
C) is unethical, but not illegal
D) deals with fund raising while pretending to administer a survey
E) both A and B
E
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Companies can use two different methods to report the amount of cash flow from their investing and financing activities
a. True b. False Indicate whether the statement is true or false
According to the textbook, which company was recognized by the Ethisphere Institute as the most ethical company in the world due to its strong commitment to the community and corporate citizenship?
A. L’Oréal B. Southwest Airlines C. Enron D. Pioneering Health
When focusing on social responsibility, the value of an organization's marketing activities are measured based on _____.
A. sustainability B. selling orientation C. accountability D. total quality management E. production orientation
A provider of assembly line solutions has some old, some new, and some potential customers
who are all involved in automobile manufacture in the same national market. If the size, location, and operating procedure of these companies is more or less the same, which of the following segmentation techniques must be employed? A) operating variables segmentation B) situational factors segmentation C) demographic segmentation D) purchasing approaches segmentation