Jim works in the marketing department of a smartphone manufacturing firm. He is currently working on ideas for a new package design for the company's latest range of smartphones. In the context of the company's marketing mix, Jim's ideas contribute to the _____.
A. pricing strategy
B. distribution strategy
C. product strategy
D. promotion strategy
Answer: C
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How can a licensor prevent a licensee from using the licensed technology to compete with it directly?
A) by allowing the licensee to continue using the technology after the contract has expired B) by limiting the licensee to selling only in the home country C) by keeping the licensed technology unchanged D) by cancelling the contractual agreement
Which theory listed below is not one of the process theories discussed in Chapter 5?
a. Equity theory b. Expectancy theory c. Goal-setting theory d. Need theory
Miller Company reported gross sales of $780,000, sales returns and allowances of $6700 and sales discounts of $6700. The company has average total assets of $430,000, of which $215,000 is property, plant, and equipment. What is the company's asset turnover ratio?
A. 1.81 times B. 0.56 times C. 1.85 times D. 1.78 times
On Friday morning, Geoff deposits into his account at Heartland Bank a $500 check from Imelda, who also has an account at Heartland. On that same day, this check is considered A) cashiered
B) certified. C) paid. D) a provisional credit.