One method the text suggests to avoid being a conversational bore is to ________

A) have some great stories to tell about yourself
B) just smile a lot; you don?t really need to say anything
C) keep a good repertoire of jokes and stories to keep the other person laughing
D) Show interest and concern by asking great questions


D

Communication & Mass Media

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______ is uniquely memorable and a key attribute others look to for a social media presence.

A. Personality B. Brand voice C. Tone D. Appearance

Communication & Mass Media

Oftentimes advertisers will encourage the anticipation of which emotion in their campaigns?

a. guilt b. excitement c. amusement d. fear

Communication & Mass Media

Yahoo! and Bing have almost caught up to Google in terms of search engine popularity. True or false?

a. True. b. False.

Communication & Mass Media

Which of the following is NOT an audience measurement term?

A. ratings B. holdingsC. average quarter-hour persons D. cume E. reach

Communication & Mass Media