Oftentimes advertisers will encourage the anticipation of which emotion in their campaigns?

a. guilt
b. excitement
c. amusement
d. fear


a. guilt

Communication & Mass Media

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The FCC has regulatory jurisdiction over which of the following?

a. broadcast only b. broadcast and internet c. broadcast, MVPD, OVD, and broadband d. internet, MVPD, and cable

Communication & Mass Media

Rhetorical critics study

a. how viewers and listeners have their minds changed by communication messages. b. why particular persuasive techniques work or not. c. in what sorts of social, economic and political climates people are susceptible to particular kind of appeals. d. the ethics of persuasion. e. All of the above.

Communication & Mass Media

What is the difference between a preparation and speaking outline?

A. There is no difference between a preparation and speaking outline. B. A speaking outline is a full-sentence outline that aids you in delivery; while the preparation outline is a brief outline that helps you develop and organize your ideas prior to the speech. C. A preparation outline is a full-sentence outline that aids you in delivery; while the speaking outline is a brief outline that helps you develop and organize your ideas prior to the speech. D. A speaking outline is a brief outline that aids you in delivery; while the preparation outline is a full- sentence outline that helps you develop and organize your ideas prior to the speech.

Communication & Mass Media

When it comes to listeners being able to judge a speaker's level of communication apprehension, studies indicate that listeners are typically good judges of the level of a speaker's anxiety

Indicate whether the statement is true or false.

Communication & Mass Media