Successful public relations campaign planners know that audiences are
A) static and unchanging
B) unpredictable; likely to turn hostile.
C) dynamic and ever-shifting.
D) Less diverse than they were a decade ago.
E) most likely to respond to the mass media.
Answer: C
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The meanings of words are ultimately determined by the
A. syntax. B. semiotics. C. dictionary. D. context. E. users.
_____ is the factor in a person's credibility that refers to his or her being perceived as sincere and honest
Fill in the blanks with correct word
The classical liberal conceptions of virtue included belief in
A. the womanly virtues of piety, purity, submissiveness, and domesticity. B. piety and faith in God. C. fulfilling one's duty to nature. D. All these answers are correct.
Which is not a demographic category?
A. ethnicity B. attitude C. occupation D. gender