The meanings of words are ultimately determined by the
A. syntax.
B. semiotics.
C. dictionary.
D. context.
E. users.
E
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What is the feature that brings added credibility to organizations using earned media?
a. Earned media is participatory for audiences. b. Earned media is a controlled tactic. c. Earned media enhances relationships with influencers. d. Earned media is an uncontrolled tactic.
Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ______
A) public relations doesn't require evaluation B) third-party endorsement multipliers are arbitrary C) it doesn't address whether the audience took desired actions D) A and C E) B and C
Primary tension is the kind of uneasiness that every group member feels when a meeting is called, whereas secondary tension is a less serious type, occurring later in the discussion, related to roles, especially that of the leader
A. True B. False
Your goal in public speaking is to have your intended message be the message that is actually communicated.
Answer the following statement true (T) or false (F)