The meanings of words are ultimately determined by the

A. syntax.
B. semiotics.
C. dictionary.
D. context.
E. users.


E

Communication & Mass Media

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What is the feature that brings added credibility to organizations using earned media?

a. Earned media is participatory for audiences. b. Earned media is a controlled tactic. c. Earned media enhances relationships with influencers. d. Earned media is an uncontrolled tactic.

Communication & Mass Media

Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ______

A) public relations doesn't require evaluation B) third-party endorsement multipliers are arbitrary C) it doesn't address whether the audience took desired actions D) A and C E) B and C

Communication & Mass Media

Primary tension is the kind of uneasiness that every group member feels when a meeting is called, whereas secondary tension is a less serious type, occurring later in the discussion, related to roles, especially that of the leader

A. True B. False

Communication & Mass Media

Your goal in public speaking is to have your intended message be the message that is actually communicated.

Answer the following statement true (T) or false (F)

Communication & Mass Media