Define the five kinds of service outputs that marketing channels produce
What will be an ideal response?
Channels produce five service outputs:
1. Lot size: The number of units the channel permits a typical customer to purchase on one occasion.
2. Waiting and delivery time: The average time customers wait for receipt of goods.
3. Spatial convenience: The degree to which the marketing channel makes it easy for customers to purchase the product.
4. Product variety: The assortment provided by the marketing channel.
5. Service backup: Add-on services (credit, delivery, installation, repairs) provided by the channel.
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