Lanover Manufacturing supplies windshield wiper blades to General Motors and Ford. A sudden jump in the price of rubber and its substitutes has forced Lanover and other wiper blades manufacturers to double the price of the wiper blades. This increase in price has not affected sales volume for wiper blades. The price change did not change demand for windshield wiper blades because demand for this product by business customers is:
A. inelastic
B. secure
C. bundled
D. elastic
E. resistant
Answer: A
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?The strategic performance evaluation does not monitor the activities of external sources of marketing assistance.
Answer the following statement true (T) or false (F)
Marvin is preparing one of the annual financial statements and has asked you which of the following should be inlcuded in operating expenses. You tell him it is:
A. marketing-related expenses. B. the cost for independent dealers to prepare for the distribution of the product. C. interest on all loans. D. income taxes.
Which of the following relates to the skills necessary to identify and exploit elements of the business environment that can lead to a profitable and sustainable business?
A. Determination competencies B. Basic business competencies C. Opportunity competencies D. Resource competencies
Compute mean squares for within groups
What will be an ideal response?