Which of the following best completes the following sentence, ‘The ______ is not the defining element of social publishing; rather, it is the sharing of knowledge via ______ in an environment that also enables discourse and other forms of participation.’?
a. Reach, engagement.
b. Engagement, reach.
c. Content, vehicles.
d. Vehicle, content.
e. None of these.
d. Vehicle, content.
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Arrow is "a different kind of company, manufacturing a different kind of a car"; the RoadPro is "like nothing else." Statements such as these reflect a firm's ________
A) portfolio B) marketing segment C) positioning D) marketing mix E) mission statement
An increase in forecast accuracy increases both the overstocked and understocked quantity and decreases a firm's profits
Indicate whether the statement is true or false.
It is generally recognised that one of the best ways to get an advertising message across is through word of mouth, i.e. getting people to pass on the message to friends and family. Why is this such a successful way to get messages heard?
a. it’s free as there is no need to do any advertising b. the message reaches lots of people fast and is more likely to be believed c. the message isn’t wasted on people who wouldn’t buy your products anyway d. the message keeps being passed on forever and so more people hear it e. the message can be more complicated as you have experts to explain it
The Merry Co. has current annual sales of $350,000 and a net profit margin of 6%. Sales are expected to increase by 5% annually while the profit margin is expected to remain constant
What is the projected after-tax earnings for two years from now? A) $19,294 B) $22,050 C) $23,100 D) $23,153