Which of the following is not one of the four best-known approaches for developing a major selling idea?
A. using a unique selling proposition
B. finding the inherent drama
C. positioning
D. engaging in a dialogue
E. creating a brand image
Answer: D
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Which of the following should a writer do when developing routine requests for recommendation?
A) Use the direct approach for the request B) Avoid stating why the recommendation is required C) Offer to write the letter and have the referee sign it D) Offer to pay for the favor of writing recommendation E) Avoid pressuring the receiver by mentioning a deadline
The merchandise purchases budget depends on information from the sales budget.
Answer the following statement true (T) or false (F)
In a perpetual inventory system, merchandise returned to vendors reduces the merchandise inventory account
Indicate whether the statement is true or false
What is probably the most commonly used form during formal performance appraisal?
A. Checklist B. Graphic Rating Scale C. Ranking D. Narrative E. MBO