All of the following are forms of promotion using social media information systems created by employees for customers except ________.
A. creating frequently asked questions
B. create blogs
C. sites for user reviews
D. answering phone calls
E. creating wikis
Answer: D
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Indicate whether the statement is true or false
A company that focuses on building value-added relationships is most likely to place the highest value on which of the following?
A) cutting short-term costs B) building long-term relationships C) attracting one-time customers who are highly profitable D) building short-term relationships E) minimizing the need for communication between company and consumer
In order to accomplish major career goals, whom do you need support and respect from?
A. key managers B. gatekeepers C. political players D. all of the above
Which of the following statements is true about communication?
A. The use of buzzwords facilitates effective communication. B. Employees generally disbelieve what the owner says, regardless of whether it is true or not. C. Individuals in authority always listen to people who are closer to a problem rather than to other members of their team. D. Messages of higher-status people automatically tend to carry greater credibility than those of lower-status people.