________ is a direct inducement offering extra incentives anywhere along the marketing route to enhance the movement or accelerate the product's movement from producer to consumer.
A. Direct selling
B. Sales promotion
C. Direct marketing
D. Public relations
E. Direct-response advertising
Answer: B
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Companies are totally convinced about the importance of corporate social responsibility (CSR) during the initial stages of CSR integration.
Answer the following statement true (T) or false (F)
What is the purpose of making a sales call?
What will be an ideal response?
A probability sampling method in which we randomly select one of the first k elements and then select every kth element thereafter is _____ sampling.
A. stratified random B. cluster C. systematic D. convenience
The sales forecast differs from the company sales potential in that it focuses on
A. the maximum percentage share of a market that an individual firm within an industry can expect to capture for a specific product. B. the minimum percentage share of a market that an individual firm within an industry can expect to capture for a specific product. C. what actual sales will be at a certain level of company marketing effort. D. what executives believe sales will be at a certain level of company marketing effort. E. what competitors' sales will be at a certain level of company marketing effort.