The sales forecast differs from the company sales potential in that it focuses on
A. the maximum percentage share of a market that an individual firm within an industry can expect to capture for a specific product.
B. the minimum percentage share of a market that an individual firm within an industry can expect to capture for a specific product.
C. what actual sales will be at a certain level of company marketing effort.
D. what executives believe sales will be at a certain level of company marketing effort.
E. what competitors' sales will be at a certain level of company marketing effort.
Answer: C
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