In the Snyder model that develops a framework to address ethical crises, which of the following is not an external abnormal factor?
a. Terrorism
b. Strike
c. Natural disaster
d. Reputation issues
b. Strike
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Unit variable cost does not change as the number of units of activity changes
Indicate whether the statement is true or false
As with average-cost pricing, the effectiveness of ________ pricing is highly dependent on the accuracy of the forecast.
A. reference B. cost-plus C. average-cost D. target return E. psychological
After Lowe's gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes. This determines possible opportunities and threats facing the company. It illustrates the process that is called
A. environmental scanning B. survey of environment. C. marketing. D. environmental analysis. E. marketing information processing.
Courteous words show receivers that you are not concerned about keeping their goodwill
Indicate whether the statement is true or false