As with average-cost pricing, the effectiveness of ________ pricing is highly dependent on the accuracy of the forecast.
A. reference
B. cost-plus
C. average-cost
D. target return
E. psychological
Answer: D
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"The Ultra Black Label series is a premium mobile phone made out of real stainless steel and complemented by multi-angle vision technology. This advanced technology allows you to view the screen contents from different angles. With the Ultra phone, you'll always be able to view the display and will never be out of touch." In what order are the features, benefits, and advantages presented in the statement?
A. Feature, advantage, and benefit B. Feature, benefit, and advantage C. Advantage, benefit, and feature D. Benefit, advantage, and feature E. Advantage, feature, and benefit
Preventive maintenance of equipment is a distinct characteristic of which of the following types of equipment maintenance?
A. Service contract B. In-house C. Call basis D. Call basis and in-house
Breezy Company is disposing of equipment that was originally purchased for $600,000 and has $240,000 of accumulated depreciation to date. The same equipment would cost $800,000 to replace. What is the total amount of sunk cost in this decision?
A. $360,000 B. $240,000 C. $800,000 D. $840,000
What are the objectives of a professional marketing research report?
What will be an ideal response?